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Terrell Owens

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Terrell Owens to walk the catwalk

TO signs with the Wilhelmina Agency

Updated: Wednesday, 09 Dec 2009, 5:17 PM EST
Published : Wednesday, 09 Dec 2009, 5:17 PM EST

NEW YORK, NY -  The catwalk might never be the same now that Terrell Owens has signed a deal with a modeling agency.

Having already launched a reality TV show and promoted his own breakfast cereal, the Buffalo Bills receiver is ready to try fashion after signing a deal with Wilhelmina Models this week.

"Well, I'm always putting my hands in and feeding into something," Owens said after practice Wednesday, noting Wilhelmina approached him with the offer. "When you've got some good looks like myself, you've got to take full advantage of it."

In a release issued by Wilhelmina, the firm described the partnership as a natural one given Owens' popularity.

"Owens has achieved what most athletes can only dream of: record books highlighting his name, fans sporting his jersey and a nickname of just two letters that is recognized by sports enthusiasts nationwide," said Wilhelmina, which was founded in 1967 by supermodel Wilhelmina Cooper, and currently represents more than 1,000 models.

The firm, which has offices in New York, Los Angeles and Miami, signed Owens to its sports division, which also promotes boxer Roy Jones Jr., NBA star Andrei Kirilenko and U.S. speedskater Allison Baver. Wilhelmina will represent Owens in seeking endorsements and sponsorship deals in personal care and fashion industries.

It's Owens latest foray outside of football. Earlier this year, he co-produced a reality TV show that was broadcast on VH-1, and has already been picked up for a second season. This summer he promoted a breakfast cereal, called 'T.O.'s Honey Toasted Oats,' which was produced by Pittsburgh-based PLB Sports, and sold in western New York.

Owens also markets his own brand of T-shirts.

All of this doesn't mean Owens, who turned 36 on Monday, is ready to retire after 14 NFL seasons.

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