Updated: Friday, 27 Mar 2009, 1:17 PM EDT
Published : Friday, 27 Mar 2009, 1:13 PM EDT
EAST AURORA, N.Y. (WIVB) - In 1959, Fisher-Price, the largest infant and preschool toy
manufacturer and a subsidiary of Mattel, Inc. (NYSE:MAT),
introduced the Safety School Bus and in turn gave birth to one of
the longest running and most beloved iconic toy brands known today
as the Little People brand.
Since then, more than one and a half billion Little People figures have delighted millions of children worldwide and have evolved from wooden figures into poseable figures that can sit, stand and even hold things in their hands.
Photographer Jay C. Lauder interviewed Bob Jourdian, Director of Product Development at Fisher Price about the history and evolution of the Little People. You can watch the interview in attached video.