New cookie dough treats available

BUFFALO, N.Y. (WIVB) - A Buffalo born company is rolling in the dough, thanks to a sweet addition.

Rich Products introduced Mrs. Fields cookie dough snacks on Thursday at the Walden Galleria.

Rich Products makes the cookie dough bites and debuted them at three local Mrs. Fields stores and also at Wegmans.

The bites are the sweet invention of a Rochester entrepeneur.

Donna Reeves-Collins from Rich's Consumer Brands Division said, "The percentage of the population that admits to eating cookie dough, which is about 65% that admit to it. This is the first, safe cookie dough to eat without eggs, without baking. Just eat and enjoy."

The cookie dough bites come in the flavors of chocolate chip and brownie chocolate chip.