Stores offer early Black Friday

BUFFALO, N.Y. (WIVB) - Retailers are hoping for a better holiday shopping season than last year.

Some stores are offering their Black Friday deals a month early.

"I didn't think I was gonna spend that much, but a lot of things are on sale," said one shopper.

Needing presents for her ten grandchildren and two great grandchildren, one shopper was lured into the store by low prices.

Sears has announced it's starting Black Friday nearly a month before the traditional after-Thanksgiving shopping day. Retail analysts say now might be the best time to buy.

"The thing that the consumer really needs to be cautious of is, if they don't go out there and buy the merchandise that they want, it might not be there," said Mike Gatti, of the National Retail Federation.

Peggy Chappell of the Noelle Christmas Store, said, "We are seeing that people are willing to shop if they feel like they're getting a good product for a
good price."

Consumer technology accounted for $7.5 billion in sales between Thanksgiving and Christmas last year.