'Simpsons' ads cost more on web than TV
Are viewers more likely to recall Web ads vs TV?
Updated: Friday, 26 Jun 2009, 9:41 AM EDT
Published : Friday, 26 Jun 2009, 9:40 AM EDT
For the first time, buying a 30-second ad during hit broadcast TV shows such as "The Simpsons" and "CSI" costs less than buying the same ad on Web sites including Hulu.com and TV.com, according to Bloomberg .
Television broadcast ads during "The Simpsons" reportedly cost $20-$40 per thousand viewers. On the Web, the rate jumps to $60.
The rate hike is based on the idea that viewers are more likely to recall Web ads than TV ads.
"The reason people are paying such a high premium for these ads on the Internet is they do have a captive audience," said David Poltrack, chief research officer at CBS Corp. "You know you have eyes on the screen."
Internet video is starting to have an effect on television, and the number of homes viewing Web-to-TV content is expected to grow to 24 million by 2013.
Ground rules for posting comments: No profanity or personal attacks. Please comment on the subject of the story itself. If you do not follow these rules, we will remove your post. We reserve the right to refuse to post or to remove any information or materials, in whole or in part, that in our sole discretion are objectionable or in violation of our Terms of Service.
Email This
PrintThis
View Story on a Single Page