NEW YORK (CNN) - The world's most famous fake anchorman has now become a real car salesman.
"Ron Burgundy" has left his anchor desk for the Dodge showroom, where he's proudly pitching the Durango's glove box. Will Ferrell's not-so-standard SUV ads are a two-for-one deal, promoting both the Durango and Ferrell's next movie "Anchorman 2."
Ferrell shot more than 70 Durango videos -- most for the Web, some for TV. They're getting a lot of miles per gallon out of these spots.
But will these ads make Americans more familiar with Durangos? Dodge sells less than one-third as many Durangos as Ford sells Explorers.
"Ron Burgundy" didn't drive a Durango in "Anchorman," but then again, the Durango wasn't around at the time the movie was set -- back in the 70s.
A spokesperson for Chrysler said you're seeing Ferrell's improvisational genius at work because he ad-libbed a lot during the shoots.
Chrysler's chief marketing officer told the Detroit Free Press, "Some of these lines in the commercials are so incredibly memorable that my hope is that they become part of the 'Anchorman' culture."
So, instead of "You stay classy, San Diego," maybe we'll all be saying "It comes standard."
A Buffalo city jail cell block attendant was arrested early Saturday morning on multiple animal cruelty charges.
An airman from Niagara Falls was away training for the Air Force for months. After being apart from his family, he decided to surprise them at Kelly’s Country Store in Grand Island.
Police say that with the assistance of local media, they were able to identify the person responsible.
Monday is being billed as a national "Day of Action" among teachers and community groups who are worried about the state of education.
Buffalo Bills Receiver Stevie Johnson kept himself busy during the recent bye week, by having some fun at a local Tim Hortons.
Whitehaven Road is closed in both directions from Baseline Road to Center Terrace because of the accident.