BUFFALO, N.Y. (WIVB) - Turning the NFTA Metro Rail into a "Silver Bullet" is causing controversy in Buffalo. Train cars have been wrapped with beer ads, and local lawmakers say the Coors Light marketing campaign is the wrong brew for children.
Erie County Legislator Betty Jean Grant argued, "I consider those buses moving classrooms. They transport children to school and from school and to be exposed to those commercials at such an early age is unfortunate."
Grant, along with Legislator Tim Hogues, have co-sponsored a resolution calling on the NFTA to remove the beer ads that covers both sides of certain Metro Rail trains. They're hoping the resolution passes at Thursday's meeting.
But the NFTA says there is nothing wrong with the ads.
Spokesman C. Douglas Hartmayer countered, "It's a legal beverage. It's something you see advertised on TV everyday. You go to a ballpark, you go to Coors Field, you go to Busch Stadium...all sponsored by beer manufacturers."
It wasn't until last fall that the NFTA started advertising on the side of these trains. Lamar Advertising actually chooses what goes on the side.
"They should be an example, not doing what TV does. They can see crime, violence, murder, gore on TV, but that's not to say our children should be subjected to it," Grant said.
Hartmayer says it's a way for the NFTA to raise revenue, keeping costs lower for those who use mass transit.
"It's a way to increase our overall revenue, which helps subsidize our operations," he said. "I will bet you in every ballpark in America today, you will see a beer ad."
Regardless, Grant says the marketing campaign was ill-conceived.
"I think it's a very ill thought out way to raise additional revenue for the NFTA. I would much rather see them sell that land on the waterfront than have beer commercials on those buses," she said.
Hartmayer couldn't say how much the NFTA makes from the beer ads alone because it's part of a larger contract with Lamar. Even if the Legislature approves this resolution on Thursday, it is still up to the NFTA what ads they allow.
State Police need your help finding a missing woman last seen leaving M&T Bank on Main Street in Clarence this past Monday.
Police in Lockport say they have taken action after a threat was posted on a social media site from a student threatening to bring a gun to North Park School.
State Police are thanking News 4 viewers for helping them locate a man who allegedly hit a mother with his pickup truck as she loaded her two children into her vehicle and then fled the scene.
Intense Lk Snow North early heads back to Ski Country Late; General Snow Saturday
Lewiston Police spent three hours reconstructing the scene of a fatal accident between a car and pedestrian.
GingerBread Lane, a 300-square-foot village made entirely of edible gingerbread, icing and candy, has been designated world's largest gingerbread village by Guinness World Records.