BUFFALO, N.Y. (WIVB) - Honest Tea set up a test of sorts last week at Canalside and other locations across the state to see how honest New Yorkers are.
The company left a table of cold drinks unattended and asked anyone who wants one to leave a dollar behind. Bottles of Honest Tea were displayed, and customers could take as many bottles as they wanted using the "honor system." A crew kept its distance, monitoring who paid and who didn't.
James Varrichio of Honest Tea said, "We are tracking observable criteria, like gender, hair color, hair style, hats, individuals, groups."
And now the results are in. The national average came out to 92-percent - more than nine out of 10 customers paid. New York had a 91-percent honesty rate, 34th in the country.
RELATED | Find the full array of results here
Guess who came out at the bottom? Our nation's capital. The District of Columbia had an 80-percent honesty rate, well below the next-to-last finisher.
Honest Tea CEO or "TeaEO" Seth Goldman said, "I think the District of Columbia had a bad day. They were at around 80 percent. West Virginia was at 85 percent, so."
Goldman shared the results with anchor Diana Fairbanks by satellite link.
The survey goes on to show women are more honest than men. The longer the hair, the more honest people tend to be, with bald men being the least honest - at least that's what the Honest Tea folks are saying. And blondes with long hair would be the most honest.
"Yeah, we were really encouraged by the results. On a national survey, 92 percent of Americans chose to put money in the box when they thought no one was looking," Goldman said.
The survey also says people wearing glasses are more honest than those without.
But you really have to wonder when a survey claims New York City folks are more honest than Buffalonians.
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