EAST AURORA, N.Y. (WIVB) - There's nothing small about them when it comes to the happinessthey've brought to children for generations. Fisher-Price inEast Aurora is celebrating 50 years of "Little People."
Some very happy little people came to see an exclusive "LittlePeople" live show!
Fisher-Price is celebrating the brand's 50th birthday in it'shometown of East Aurora.
Senior Vice President of Marketing Lisa Mancuso said, "Today isthe debut of the live tour show which will then go on in April allthe way across the country until June."
The Little People brand is recognized around the world.
So what is it that makes it so popular and unique?
Director of Product Development Bob Jourdian said, "Everyone hasexperienced Little People. If you were ever a child, which I thinkeveryone was in the past 50 years, you've had the experience toexperience the Little People brand."
The original concept launched back in 1958 with the Looky FireTruck.
Jourdian said, "And the Looky Fire Truck actually had figures onit, fire men that were on it that were attached to it that didn'tcome off."
Those little figures were liberated the following year with theintroduction of the "Safety School Bus."
The magic of little people has evolved ever since, but they werefirst known as the "Play Family."
The company changed their names after noticing that moms alwaysreferred to them as the Little People.
Jourdian said, "Today Little People is to Fisher-Price a multimillion dollar brand, an international brand."
A multi-million dollar brand that never fails to bring smiles tothe faces of little people.
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