NIAGARA FALLS, N.Y. (WIVB) - Crayola collects used markers from around the country and sends them to an energy plant where they’re converted into fuel. It’s part of Crayola’s “Colorcycle” program. The company recently linked up with a Niagara Falls manufacturer, JBI, to convert the colorful castoffs into fuel.
“Schools participate in the program by collecting crayons and markers from the community and the school. They send the spent markers and crayons via FedEx to our facility” said John Bordynuik, founder of JBI.
The markers are fed through into the system then melted. It takes about four hours to convert them into ultra-clean fuel.
Bordnyuik said this is possible because of the markers original makeup. “Markers are a plastic. Plastic is made from fuel originally” he said.
Once the plastic is converted into fuel, it’s purchased by US Steel and fuel blenders and often turned into gasoline.
Crayola’s said it takes only 308 markers to produce one gallon of fuel. So this school year, instead of throwing away old crayons and markers, maybe more people can recycle them and help the environment.
"The community benefits from this system because we’re taking non-recyclable plastics that generally end up filling up landfills and don’t break down very quickly at all and we’re converting that into a fuel that reduces pollution and emissions in the local community that it’s derived from” said Bordnyuik.
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