NIAGARA FALLS, N.Y. (WIVB) - October is breast cancer awareness month, and pink is the cause's official color. Friday night, the Buffalo Bills were part of very special ceremony and fundraiser in Niagara Falls.
With Niagara Falls illuminated in pink as a backdrop, men and women held hands and linked arms, forming a Living Pink Ribbon across the Rainbow Bridge as part of the Buffalo Bills' and ECMC's eighth annual "Bill-ieve" event, raising money to help fight breast cancer.
ECMC CEO Jody Lomeo said, "It's an unbelievable event. It just is one more sign, evidence of Western New Yorkers taking care of Western New Yorkers."
Over a dozen Bills' players and staff joined the human chain. Many of the women, draped in their pink pashminas, are still fighting their battle, or have survived breast cancer.
Tara Sanborn, wife of Bills' Garrison Sanborn, said, "My husband and I were walking towards our gathering spot to hold our pashminas, and we saw six women - I'll probably cry talking about it - holding each other, sobbing. Looking at the pink falls. And that in itself just spoke leaps and bounds. We're here for them. We're here fighting their fight with them."
The scarves sold for $30 apiece, with all of the proceeds going to the American and Canadian Cancer Societies and Susan G. Komen for the Cure. The Living Ribbon stretching over the mighty Niagara, creates a symbol of unity, solidarity and support.
Niagara University student Helena Nichols said, "It's an important cause for women, in general. Everyone's affected by cancer, but us being women, with the sorority and everything, I think it's really important for us to be here."
The Bills will continue "Pinktober" by honoring breast cancer survivors during Sunday's game against the Bengals at Ralph Wilson Stadium.
Niagara University student Leah Mason said, "I'm really excited, I'm wearing pink too! So it'll be a pink-out for the Bills. It's just awesome seeing that in the community."
The Bills are also contributing money to the cause. Ralph Wilson bought the several thousand tickets that remained for Sunday's game, then sold them to fans Friday morning for a special price of $20 a pair.
All of that money will also go to the fight against breast cancer. And thanks to Wilson's generosity, Sunday's game is now a sellout.
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