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Entrepreneur, Coach, and Podcaster Publishes Novelization of His Success Strategies

"Read the Tape" by Mike S. Shapiro is released with Forbes Books

This release is posted on behalf of Forbes Books (operated by Advantage Media Group under license).

NEW YORK, Sept. 19, 2023 /PRNewswire/ -- Read the Tape: Using Situational Awareness to Predict Business and Personal Probabilities, by Mike S. Shapiro is now available. The book is published with Forbes Books, the exclusive business book publishing imprint of Forbes, and is available on Amazon today.

Read the Tape is a powerful, novelized approach to understanding one's business and personal life. Shapiro's book follows its main character, Bennett, on his journey of personal and professional growth. With the help of Shapiro's risk-inclined, results-oriented methods, readers grow with Bennett as he reaches his greatest potential.

Functioning as a practical toolkit, Read the Tape is packed with "Mikeisms" that shed light on the difficulties people inevitably encounter on their path to success and the ways to effectively overcome them.

Taken together, Shapiro's narrative and the resulting insights bring his unique methodology into focus. It's a system based on skills he developed as a market maker and trader with the Chicago Board of Options Exchange. It was there he learned the value of "reading the tape," cultivating situational awareness to predict behaviors, leverage opportunities, and achieve game-changing results.

"To 'read the tape' refers to the old practice of using a telegraph to transmit stock price updates. But when I say 'read the tape,' I'm talking about something much bigger," Shapiro said. "It's about reading the room, reading the environment, and reading the momentum of what's going on around you. Reading the tape is really about situational awareness. Reading the tape will help you accurately assess people, situations, trends—and then use that information to do the right things at the right times in order to move forward."

About Mike S. Shapiro
Mike S. Shapiro is an entrepreneur, investor, corporate coach, speaker, Forbes Book author, and Forbes podcast host. His risk-inclined methods help individuals and organizations leverage insights for stellar results. Mike is also a co-founder and CEO of EQTY | Forbes Global Properties and a cofounder of Plunk, a Seattle-based proptech startup.

Mike approaches life and work with a commitment to joy: the joy he finds in helping others, and the joy they experience when they achieve success. He lives in Newport Beach.

About Forbes Books
Launched in 2016 in partnership with Advantage Media Group, Forbes Books is the exclusive business book publishing imprint of Forbes. Forbes Books offers business and thought leaders an innovative, speed-to-market, fee-based publishing model and a suite of services designed to strategically and tactically support authors and promote their expertise. For more information, visit

Media Contacts
Forbes Books Media Contact: Jules Thomas, 

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