BUFFALO, N.Y. (WIVB) — Michelle Roberts, the executive director of the Buffalo Bills Foundation, and Rich Jureller, the president of the Buffalo Sabres foundation, joined News 4 at 4 Friday to discuss the second annual Give 716 campaign.

The campaign will take place from July 14 at 7:16 p.m. through July 16 at 7:16 a.m.

The full interview can be watched above. Click here to learn more about the campaign.