Dominican hairstylist carries on family tradition at longtime Allentown salon

Hispanic Heritage Month

BUFFALO, N.Y. (WIVB) — One of the longest-standing businesses on Allen Street in Buffalo is New Touch of Elegance. It’s a hair salon started by Dominican hairstylist Nuris Garcia.

The business has been on Allen Street for at least 30 years.

Garcia was 23-years-old when she came to the United States. Her transformation from a stylist to a business owner in Buffalo wasn’t easy.

Garcia’s daughter Ronelda Guzman says styling hair is a family tradition carried that was brought to the family from the Dominican Republic.

She says Hispanic Heritage month gives her and her family a chance to share their pride in their Hispanic culture.

Angelica Morrison is an award-winning reporter who has been part of the News 4 team since 2019. See more of her work here.

Hispanic Heritage Month

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