BUFFALO, N.Y. (WIVB) — The City of Buffalo and Tops Friendly Markets are partnering with grocery delivery app Instacart to support East Side residents who are not yet comfortable returning to in-store grocery shopping.

“Instacart is here to support those that don’t have easy access getting to the store, or folks who want to be able to stay home and access fresh food and groceries,” said Policy Manager of Instacart Thomas McNeil.

The city, Tops and Instacart have launched a partnership to bring fresh food right to East Side residents’ doorsteps through the app’s delivery service. People can sign up, enter their zip code, and through a promotion will have delivery fees waived on their first 10 orders that cost $35 or more.

“We know that the community is still healing, and it looks different for everybody, we understand that,” said Jefferson Avenue Tops store manager David Christopher. “But we wanted to ensure our community has the things that they need in order for them to go about their daily lives.”

On Friday, Buffalo F.A.T.H.E.R.S. distributed free bags of groceries donated by Instacart. The bags went out to the first 300 people in attendance at the Tops announcement.

Anyone who needs assistance setting up their Instacart account can call 844-981-3433.

Patrick Ryan is a digital producer who has been part of the News 4 team since 2020. See more of his work here.