BUFFALO, N.Y. (WIVB) — For the past few years, Sweet Buffalo has teamed up with Be A Blessing Buffalo to provide gifts to children and families in need around the holidays.

This has grown to a community-wide effort. This year, Own NY Real Estate is helping in a big way.

On this Sweet Buffalo Monday, News 4 at 7 was joined by Kate Tolley of Be A Blessing Buffalo, Aimee Cooper and Marilyn Sinatra of Own NY Real Estate and Kim LaRussa of Sweet Buffalo to talk about the initiative.

You can watch the full clip above. To donate, click here.