BUFFALO, N.Y. (WIVB) — Erie County is offering a free beer as incentive to receive the COVID-19 vaccine. The “Shot and a Chaser” program hopes to entice young adults to get vaccinated.
For a late-show host like Stephen Colbert, this promotion was an easy opportunity to poke fun at a city known for its tailgating antics and 4 a.m. last call.
“Many adults are hesitant to get the vaccine, so some places are offering rewards,” Colbert said. “Like a brewery in Buffalo, offering free beer as an incentive for people to get vaccinated.
“Finally!” he exclaimed. “A way to get the residents of Buffalo drinking beer.”
You can watch the clip below (skip to 2:03). Colbert made sure to tease downstate vaccination programs as well.
“Here in New York City, the city will start offering the vaccine at subway stops,” he said. “Because if there’s one thing everyone thinks at the subway, it’s, ‘I wish I could have a medical procedure down here.'”
The Late Show with Stephen Colbert airs weeknights at 11:35 p.m. on CBS.
Nick Veronica is a Buffalo native who joined the News 4 team as a Digital Executive Producer in 2021. He previously worked at NBC Sports and The Buffalo News. You can follow Nick on Facebook and Twitter and find more of his work here.