BUFFALO, N.Y. (WIVB) — Hertel Avenue kicked off the Christmas season tonight with its annual tree lighting ceremony.

The 35-foot Christmas tree will stay lit throughout the holiday season. Small businesses on Hertel will also be staying open later. Shop owners say they’re hoping people will come out and support them by shopping local.

“This couldn’t be possible without the Hertel Business Association, who is an all-volunteer organization that does such an outstanding job,” said council member Joel Feroleto.

Food donations will also be accepted in a barrel near the tree, a collaboration with Feedmore of Western New York.

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