BUFFALO, N.Y. (WIVB) – Fledgling tablet maker Bak USA is spreading its wings among computer companies. The Buffalo-based company is expanding its downtown headquarters-more than doubling its production lines–and adding workers.
Bak USA is the only company in America that assembles tablets, and they do it by hand–no robots, or anything robotic–which spokesman Ian Donnelly said, is to their advantage.
“The craftsmanship that goes into our devices is far higher than the standard assembly line process that is used to produce technology.”
Bak USA got a big economic boost when it partnered with Microsoft earlier this year to produce tablets for the West Coast software pioneer, tablets that are sold primarily for business customers. They announced the joint venture at the Walden Galleria back in March.
The company is expanding from its 5th floor production facility to the 4th floor at Compass East, the former Sheehan Memorial Hospital on Michigan Ave. and officials expect to add more than 20 new workers.
Donnelly said Bak offers workers truly unique opportunities, “They are from this community, but along the way they have come into roadblocks and other speed bumps along the way, where they are just looking for someone that believes in them. Once they join our family, and once they join our company, they are excelling phenomenally.”
Bak’s success has come from its ability to recognize specific niches in the technology universe, said Donnelly, and its latest growth has been in the education field, developing new hardware and software, then paying close attention to the feedback from teachers and students.
Donnelly talked about some of the factors in their dialogue with educators, “Screen size, if it has a keyboard. What other functionality the device has to have in order for those teachers to reach those kids, engage those kids in a way that will transform their lives?”
That awareness also goes into their final product, “We have gotten very specific in terms of, who is going to be using the devices, how is their life going to change and be benefited by the use of those devices?”
Bak USA officials are setting their sights on a production start of early next year for the 4th floor expansion, and additional space in the basement of Compass East. Donnelly said the expansion should raise their workforce to 75, and to more than 200 workers by 2019.