Buffalo’s Best Beach: Sunset Bay


With summer temperatures soaring, many of us have been reaching for the beach this season, and this week, Western New Yorkers voted in big numbers to say Sunset Bay is Buffalo’s Best beach.

“Thank you! It means the world to us,” said Kelly Borrello, Sunset Bay owner. “I’ve been working here for years. My staff has been here for years, they come back year after year. We put a lot of pride in what we do. We try to make it the best beach, and I’m glad everybody’s recognized that.”

Sunset Bay’s beach is open for swimming from 10 a.m. to 6 p.m. with lifeguards on duty daily, but often, the biggest crowds come after the sun goes down to enjoy the nightly entertainment.

“There are different things going on every night of the week,” Borrello explained. “We have oldies night one night, we have beach music another night. Friday nights are bands at the Beach Club and those are different genres to appeal to different audiences.”

The Beach Club, a waterfront nightclub, is one of several operations at Sunset Bay offering guests entertainment – and anything else they’d need – into the early morning hours.

Sunset Bay also has an ice cream shop, deli, t-shirt and souvenir shack, beachfront bar, and a full-service restaurant called Cabana Sam’s. This season, an awning has been added to the second story outdoor space at Cabana Sam’s to help more guests enjoy the views, drinks, and food regardless of the weather.

Borrello says Sunset Bay has everything but a hotel.

The real star of Buffalo’s Best beach, though, is the beach itself, with soft, groomed sand and calm, clean water.

“We’re kind of in a little inlet, so it’s very shallow. You can probably walk out a hundred yards before you get your hair wet,” Borrello said. “There are no rocks, there’s no seaweed.”

Sunset Bay is privately owned property, but any member of the public can enjoy what it has to offer for a small fee. Admission is $3 for adults, while kids under 10 can get in for free. The parking fee covers the cost of admission for one guest.

All summer long, families flock to Sunset Bay to take advantage of the affordable family fun while soaking up the sun and riding the water.

From floats to boogie boards to kite boards, rentals are available from SUP Erie Adventures, just feet from the water’s edge. “We offer paddle board and kayak rentals, guided trips. We do birthday parties, corporate retreats, bachelor/bachelorette parties and kite boarding lessons,” said Kevin Cullen, co-owner of SUP Erie Adventures. “It’s just a lot of fun.”

“It’s cool because you’ll have live bands playing, and you can sit on the beach and watch the sunset, and go out for a paddle, and it’s really perfect,” added SUP Erie co-owner Christian Edie.

To learn more about everything that’s available at Sunset Beach, check out the website here.

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Buffalo’s Best is the official way to celebrate all things Buffalo and Western New York because this is where YOU decide the best of the best! 
Join the thousands of people every week who make their voices heard. We need your expertise, your insight, your taste buds. Come on and tell us who is Buffalo’s Best!


Each week, we will have an open call for nominations on that week’s topic which runs from Friday 5 a.m. until Tuesday 9 a.m.


Voting on the top four nominees runs Tuesday 12 p.m. until Thursday 9 a.m.

Big Reveal:

The winner will be revealed, as voted on by you — Friday morning on News 4 Wake Up!

*Winning locations must be within the WIVB-TV viewing area.

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