AMHERST, N.Y. (WIVB) – Shoppers lined up long before doors opened Thursday at 9 o’clock at the new Nordstrom Rack on Niagara Falls Boulevard.
Nordstrom offered music and prizes at the store for opening day. One lucky shopper is in line to win a $1,000 shopping spree.
Nordstrom Rack offers discounted prices on high end fashions for men and women.
The store is located in the Consumer Square Plaza in Amherst.
The company cited new opportunities to gain a customer base in the Buffalo Niagara region from customers who shop online and also the heavy traffic from Canadian shoppers.