The Hallmark Channel is reaching out to the people of Beauregard to bring them a little bit of Christmas joy this holiday season.
On March 3, 2019, the town was devastated by an EF-4 tornado that ripped through the community leaving a miles long path of destruction and claiming the lives of 23 people.
AL.com reports the Hallmark Channel will be giving new homes to the 15 families who lost theirs in the storm and hosting a giant Christmas celebration for the townspeople. According to a spokesperson for the network, the initiative is part of Hallmark’s “Hometown Christmas” which aims to bring the best of the holiday season to communities who need it most.
Along with the new homes, Hallmark will serve a holiday meal in the “heart of the community” at a local church. A living Christmas tree will be planted and Santa Claus will handing out gifts to the community’s children. “It is a true Hometown Christmas and a chance to bring help and hope this holiday season to the people in Beauregard,” spokesperson Pam Slay said.
A one-hour special called “Christmas Project Joy” will air December 10 on Hallmark Drama.