Bills-themed hard seltzer ‘QB1’ to debut in August

Local News

BUFFALO, N.Y. (WIVB) – Just in time for football season, the Buffalo-based Labatt Brewing Company will release a Bills-themed hard seltzer called QB1.

While the drink is not directly tied to the football team, the red, white and blue can emblazoned with the image of a quarterback is a clear nod to the Bills and Josh Allen, who grabbed the reins as the team’s franchise quarterback last season while leading the team to the AFC Championship Game.

The limited-edition seltzer is 5.0% alcohol by volume and has raspberry, lemon and cherry flavors.

Labatt said the drink would be available in Upstate New York and select markets by mid-August.

Nick Veronica is a Buffalo native who joined the News 4 team as a Digital Executive Producer in 2021. He previously worked at NBC Sports and The Buffalo News. You can follow Nick on Facebook and Twitter and find more of his work here.

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