Labatt Blue test marketing Labatt Blue Light Seltzer in Buffalo, other select markets


Courtesy Labatt Blue USA

BUFFALO, N.Y. (WIVB)–Labatt Blue is rolling out a new Labatt Blue Light Seltzer, the company announced Monday.

The seltzer will come in a 12-pack variety pack, including Black Cherry Lime, Tropical Grapefruit, Blood Orange Blackberry, and Mango Lemon.

According to Labatt Blue, the seltzer will be test-marketed in Buffalo among other select markets across the Northeast before reaching a wider distribution later next year.

To learn more, click here.

Troy Licastro is a digital content producer who has been part of the News 4 team since 2018. See more of his work here.

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