Clothing brands join forces to honor Bills superfan Pancho Billa with limited edition jacket

Local News

BUFFALO, N.Y. (WIVB)–What do you get when Zubaz, Chalk Line, and 26 Shirts join forces? Another great tribute to Ezra Castro, better known as Bills superfan, Pancho Billa in the form of a Chalk Line jacket.

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It is with great pleasure that I introduce to you a limited edition Pancho Billa Chalk Line, Zubaz and Billa Mafia (26 Shirts) collaboration jacket. As many of you know, Ezra Castro, aka Pancho Billa, lost his courageous battle with cancer earlier this year. His public fight exemplified the never give up, never lose hope spirt of the Bills Mafia. It is Ezra, the man behind the mask, through his personal pain and suffering, that further strengthened the foundation of the community bonds within the Bills fan base. He may be gone, but his legacy of friendship, fandom and community will forever persevere. This project started as a far fetched concept. A ‘wouldn’t it be cool if’ idea to get Chalk Line and Zubaz, two of the most iconic brands that have long been the cotton and polyester lifeblood of the fan base, to come together to honor Ezra. Understanding the power of his legacy and what it means to Bills fans, they immediately jumped onboard. Coupled with Buffalo’s own 26 Shirts, a company that has long supported Ezra’s family and other great causes in the Buffalo community, this project quickly became reality— Kudos to Chalk Line and @curtis_linden for their unwavering dedication and commitment to this project. Threads on a jacket have never been so meaningful! For those that would like to purchase this amazing homage to Ezra, they will be available for order for a limited time at All proceeds will benefit the Castro family. We hope you enjoy the jackets and wear them proudly on game days now and for many years in the future. Viva Los Bills!!! #billsmafia #panchopower #panchobilla #zubaz #chalklinefanimation #chalkline #vintagebuffalo #buffalofanatics #716 #buffalove #buffalobills #onebillsdrive #buffalocloset #90sfashion #vivalosbillas #harrisonphillips

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California native and Bills fan Justin Higgs has been a season ticket holder for 12 years. He tells News 4 he became friends with Ezra (Pancho) at road games he would travel to over the years, as they both have similar stories of fandom.

“I was one of the people that lifted him on stage in Dallas when he announced the Harrison Phillips pick,” Higgs said. “I was crying on ESPN knowing what it meant.”

Higgs, Director of Corporate Communications at PayPal says his job and his passion for collecting vintage clothing on the side lead him to get to know the people at Chalk Line. He says he pitched them the idea of the jacket about a month ago.

“They were completely supportive after understanding the magnitude of the story and what it meant to our fan base and the community. We just needed things to fall in line,” Higgs added.

He says the most important partnership was the one with Del Reid and 26 Shirts.

“Justin approached me a few weeks back with this idea, and I thought it was awesome,” Reid said. “I worked with Pancho’s estate to secure the licensing for his likeness while Justin worked with Chalk Line and Zubaz.”

Higgs said he pitched to Zubaz knowing how important the collaboration of these major brands would be to the fan base from a fashion perspective. They jumped on board quickly too.

“I’m so excited to offer a product that allows fans to celebrate Ezra, while also supporting his family at the same time,” Reid added.

The limited-edition Pancho Billa jackets by Chalk Line are available online through the 26 Shirts website until October 20.

It’s designed by Chalk Line with the Buffalo FAMbase and officially licensed by Zubaz.

A $40 donation will be made to Castro’s family for every jacket purchased.

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