Giambra looks to take ground transportation to the next level with Liberty Taxi

Local News

Joel Giambra told us, Uber and Lyft have taken a heavy toll on the taxi business here in Buffalo, and across the country.

Giambra is formulating a new marketing strategy to take on those technology companies, but he’s not quite ready to say what it is. 

Giambra says the plan is to take ground transportation, such as taxis, limousines, and buses to the next level.

The former city and county official says Buffalo is in a unique position, straddling two countries, and able to capitalize on tourism in both.

While Uber and Lyft have revolutionized personal transportation with their smartphone apps Giambra points out Liberty Cab’s founder, Bill Yuhnke has had an app, called “Curb” for years even before Uber and Lyft arrived in Western New York.

“Obviously the technology companies were able to access the market here and across the country and the world by using technology, and changing the game plan. Now that it is changed, it is up to us to find a way to do it better and smarter than the way they are doing it,” Giambra said.

Since the state lawmakers enabled the ridesharing companies to enter the Upstate markets, Liberty Cab’s business model has evolved, reducing the number of company drivers, and putting more independent contractors behind the wheel. 

Giambra says he wants to get Liberty Cab drivers into a chauffeur-entrepreneur mindset.

They will have more job satisfaction, make more money, and it should result in more satisfied customers, giving them a good lasting impression of the Buffalo Niagara region.

 

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