NIAGARA FALLS, N.Y. (WIVB) — For every dog that gets adopted from the Niagara County SPCA, a $50 gift certificate for Just Pizza will be given away.

The SPCA announced their new promotion on Monday morning. It follows the Pizza + Pups campaign, where photos of adoptable dogs were placed on pizza boxes in order to help the chance of them finding a home.

Back when that campaign was happening, a gift certificate would be given to anyone who adopted a dog on the box. Now, any dog to get adopted will come with a gift certificate.

Mary Alloy, of Amherst’s Just Pizza location, says the restaurant has been busier than ever before since the program began in February.

Evan Anstey is an Associated Press Award and Emmy-nominated digital producer who has been part of the News 4 team since 2015. See more of his work here and follow him on Twitter.