Miller Lite encouraging people to spend more time with friends off social media

National

(WIVB) — A new ad campaign is encouraging Americans to return to one of the original ways of being social — having a beer with friends.

Miller Lite is promoting dark-colored Offline cans to bars across the country to inspire more drinkers to take a break from social media.

They’re encouraged to spend time with friends over a cold brew.

The writing on the back of the new Offline can says it’s better to have a few friends in real life than a few thousand followers.

The Miller Lite Offline cans will be supported with a campaign that aims to inspire drinkers to invite friends to go bar hopping.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Trending Stories

Don't Miss