(KTLA) — SpaghettiOs newest flavor caters to childhood nostalgia with a grown-up twist.
The Campbell Soup Company on Tuesday announced its collaboration with Frank’s Red Hot on its newest flavor, SpaghettiOs Spicy Original, made with Frank’s Red Hot, which, according to Frank’s, Buffalo’s Anchor Bar used to invent chicken wings in 1964.
The unique flavor features O-shaped pasta in tomato and cheese sauce with a mild-medium heat level.
The new flavor was made with millennials in mind to satisfy their cravings for spicy foods with a meal that represents their childhood. The generational group also makes up one-third of SpaghettiOs total annual sales, according to a news release.
“SpaghettiOs and Frank’s RedHot each have an undeniable fandom,” Mieka Burns, vice president of meals and sauces at the Campbell Soup Company, said in a statement. “Through this collaboration, we’re excited to put a hot, more mature twist on a classic offering that our adult consumers grew up enjoying.”
The new product will be sold for $1.59 at retailers nationwide.