NEW YORK (WIVB) — Governor Kathy Hochul and Senator Kirsten Gillibrand announced Wednesday a new campaign boosting child care awareness for Empire State families.

The campaign will focus on expanded eligibility for assistance. This includes families earning up to 300 percent of the federal poverty level. An estimated 394,000 more children in the state will be eligible.

A family of four earning up to $83,250 per year is now eligible for assistance. The previous threshold capped assistance at $55,500 or less.

The campaign is funded through the American Rescue Plan Act and will feature digital signage in high-traffic locations featuring information in English and Spanish.

Governor Hochul also announced the second round of federally funded Child Care Provider Stabilization grants. School-age child care programs and more than 900 providers that were licensed by January 1, 2022, are eligible to apply for these funds.

“As New York’s first Governor who is a mom, I know firsthand how important affordable child care can be for your future and your family,” Governor Hochul said. “By increasing the income threshold for child care assistance, we can relieve a crushing burden for hundreds of thousands of New Yorkers and, especially, working mothers. My administration has made historic investments in child care, and this statewide multi-media campaign is the latest crucial step we are taking to help ensure families receive the assistance they need and deserve.”

To learn more, click here.

Watch the full press conference in the video player above.

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Patrick Ryan is a JANY award-nominated digital producer who has been part of the News 4 team since 2020. See more of his work here and follow him on Twitter.