PURCHASE, N.Y. (WIVB) — It’s a new day for Pepsi, as the world-famous soft drink brand has unveiled a new logo for the first time in 14 years.
Featuring bolder print with the drink’s name at the center, the new cans have ditched the calm blue for a darker shade.
Pepsi says the change in can color highlights “the brand’s commitment to Pepsi Zero Sugar.”
“Pepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100% recycled PET,” Pepsi says.
Those aren’t the only differences. The iconic red, white and blue circle has gone back to the more uniform look of pre-2008 cans.
The plan is to roll out the new logo on cans of Pepsi in the United States this fall, coinciding with the brand’s 125th anniversary. The rest of the world will see it in 2024.
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Evan Anstey is an Associated Press Award, JANY Award and Emmy-nominated digital producer who has been part of the News 4 team since 2015. See more of his work here and follow him on Twitter.