Platter’s prepares for Easter rush


Platter’s Chocolates had humble beginnings. What started in the basement of a North Tonawanda home back in 1938, has evolved into a full fledged factory. 

“It’ll be like the Broadway Market here on Friday,” said John DiGuiseppe, VP of Business Development. “It really gets crowded.”

Easter by far is their busiest time of year.  “You know the goose that lays the golden egg on Willy Wonka, trying to get ahead?” said Co-Owner, Joe Urban.  “That’s us.” 

Customers come in for chocolate novelties of all kinds.  Something unique to Platter’s are its ‘crate eggs.’ “Whipped peanut butter center or a peanut butter marshmallow,” said Urban.  “When people have them they are just blown away.  You can’t get them anywhere else,” he said.

But those who work here say the real draw is the sponge candy. It’s a best seller for Western New Yorkers year round. 

Shoppers can also peak into the windows to watch the chocolate making process unfold. You can even schedule a tour. “Seeing the customers look through the window and bringing it out to the kids and seeing them smile,  honestly I love that,” said Urban. 

“You know when I was young I had my 8 lb chocolate rabbit and it’s tradition,” said General Manager, Kelly DiGuiseppe.  “It just brings back love and happiness. That’s what we’re here for.”

Customers can also enjoy a cup of coffee or icecream at the shop. 

For more information you can head here

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