Rob Gronkowski says “no” to Tide Pod challenge

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(WIVB) – Western New York native and New England Patriot Rob Gronkowski has a message for anyone thinking about trying a dangerous new social media trend.

“No no no no- what the heck is going on, people use Tide Pods for washing, not eating,” Gronkowski said in a video posted to Tide’s Twitter page.

A new social media craze involves teenagers ingesting the pods, which is very dangerous and could be deadly.

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