Toys R Us has a new owner who’s planning to open stores

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A person walks near the entrance to a Toys R Us store, in Wayne, N.J. in 2018. WHP Global, a New York-based brand management firm that already owns Anne Klein and Joseph Abboud, is taking a controlling stake in the parent company of the Toys R Us and Babies R Us brands. The deal, announced Monday, March 15, 2021, comes nearly two months after the closure of the only two Toys R Us stores that were part of a small U.S. comeback attempt by the iconic toy chain. (AP Photo/Julio Cortez, File)

NEW YORK (NEXSTAR) — A New York-based brand management firm that already owns Anne Klein and Joseph Abboud is taking a controlling stake in the parent company of the Toys R Us and Babies R Us brands.

WHP Global declined to release the terms of the the deal with Tru Kids, which owns the iconic brands.

Tru Kids was formed in January 2019 when it acquired Toys R Us’ intellectual property during its liquidation in 2018.

The deal comes nearly two months after the closure of the only two Toys R Us stores that opened in November 2019 as part of a small U.S. comeback attempt by the iconic toy chain.

Yehuda Shmidman, WHP’s chairman and chief executive officer, told CNBC in an interview that the company plans to open some Toys R Us stores ahead of this holiday season.

He told CNBC the stores could be flagships, pop-ups, airport locations or mini stores inside other retailers’ shops. WHP hasn’t yet set a number for how many locations it plans to open in the U.S.

“We’re coming off a year where toys are just on fire. … And for Toys R Us, the U.S. is really a blank canvas,” Shmidman said.

The Associated Press contributed to this report.

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