Mattel saying thanks to frontline workers with #ThankYouHeroes program

What's Trending

(WIVB) — Mattel is showing its appreciation for frontline workers with a new collection of toys in the #ThankYouHeroes program.

For every eligible career Barbie doll or play set, the company will donate a doll to the First Responders Children’s Foundation. The program benefits the children of first responders fighting COVID-19.

Career Barbie dolls show Barbie in her role as a professional in various fields.

The program applies to purchases from and participating retailers from May 14-17.

It’s part of Mattel’s “Play It Forward” platform, which is focused on giving back to communities in times of need.

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Trending Stories

Don't Miss