Pumpkin spice hard seltzer is a thing now

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(Bud Light Seltzer)

ST. LOUIS (KTVI) — Hard seltzers have been steadily gaining popularity. Pumpkin spice season is upon us. So now, Budweiser will merge the two in a “Fall Flannel” Bud Light Seltzer variety pack.

The variety pack includes three new flavors and along with apple crisp, an old favorite.

  • Bud Light Seltzer Pumpkin Spice (pumpkin, cinnamon, nutmeg, and vanilla flavors)
  • Bud Light Seltzer Toasted Marshmallow (marshmallow and chocolate flavors)
  • Bud Light Seltzer Maple Pear (maple syrup and pear flavors)
  • Bud Light Seltzer Apple Crisp (apple pie flavor)

“We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions,” Bud Light’s Vice President of Marketing Andy Goeler said.

The variety 12-pack comes in a plaid design and will be available nationwide from Sept. 6 through the end of October. The seltzers are 100 calories and 5% ABV.

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