ORCHARD PARK, N.Y. (WIVB) – The Buffalo Bills intend to sell personal seat licenses at their proposed new stadium, a team source confirmed to News 4. This means fans would have to pay an additional expense for the right to purchase season tickets on top of the cost of the tickets.
The cost of the PSL is expected to be proportional to the cost of the ticket. PSLs could start at $1,000 per seat, according to The Buffalo News, which first reported this story.
PSLs are not uncommon as a method for financing new stadiums. But the money raised is considered part of the team’s contribution to the cost of the stadium, not part of the public contribution.
If the Bills are able to sell 50,000 season tickets at their proposed new stadium, PSL sales could raise well over $50 million. The team could also incorporate perks for holders of personal seat licenses.
PSLs are generally one-time sales, though season-ticket holders can lose their PSL if they don’t renew their tickets. A PSL can also be sold.
News 4 caught up with Bills season ticket holders at Danny’s restaurant in Orchard Park near Highmark Stadium. Fans have mixed thoughts on a possible extra fee.
“For someone who really enjoys going to the game with their family I don’t think it would be cost worthy for me,” said Amber Over, who already pays close to $1,000 for her two season ticket seats. “I know that some people may have to choose whether or not I need to put food on my table or go to a Bills game.”
“I wouldn’t be happy about it. Would I do it? Maybe,” said Debbie Vandenburg who’s had season tickets for two decades. “I guess it would depend and it’s something I’ll have to wait and look into for the future, because I love my Bills I love going to the games and I’d like to continue.”
“People are going to pay and people are not going to pay and they’ll just drop their tickets,” said season ticket holder Mark Ebeling. “For the tickets that are going to be dropped thousands of people are waiting in line to grab them.”
At the Minnesota Vikings stadium, for example, PSLs (which they called stadium builder licenses) were sold for $500-$9,500 per seat when prices were published in 2014. They now have a site where PSLs can be bought and sold, with the cheapest one carrying an asking price of $875 per seat. A pair of PSLs in their Delta Sky360 Club is listed for $75,000, before the cost of the actual tickets.
None of this, of course, is official until a lease agreement is completed and signed. But if the Bills want PSLs and push for them in negotiations with the state and county, they could very well get them.
The team has proposed a 60,000-ish seat stadium across the street in Orchard Park that carries a price tag of about $1.4 billion. Gov. Kathy Hochul said this week that the state conducted its own study on Bills stadium needs, which could come out in the next several weeks.
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Nick Veronica is a Buffalo native who joined the News 4 team as a Digital Executive Producer in 2021. He previously worked at NBC Sports and The Buffalo News. You can follow Nick on Facebook and Twitter and find more of his work here.