ORCHARD PARK, N.Y. (WIVB) — The Bills Store in Orchard Park will re-open Saturday after a week away. For the Bills that means a new store operator and for fans more ways to show off their Bills Mafia spirit.
It’s been a busy week for employees at The Bills Store.
After more than a decade as operator of Bills retail, Delaware North is out and Legends is in.
The new operator, Legends, was co-founded by Dallas Cowboys owner, Jerry Jones.
So, what’s in it for Bills fans looking to get their hands on some red, white and blue merchandise?
“I think the in-store jersey press is going to be a lot of fun, so we’ll do same-day customization,” said Jason Klein, retail general manager, The Bills Store. “During a game, we’ll have to have a cutoff, but, we’ll have to have a cutoff. You’ll be able to order a jersey in the morning and pick it up before the end of the game.”
Employees have been busy unboxing new Bills Mafia gear, novelty street signs and more. And The Bills Store website is getting also getting a makeover.
It’s all in preparation to re-open Saturday at 10 a.m.
“We’ve got Thurman in here, hanging out and meeting some customers,” Klein said. “I’m sure he’ll be happy to sign a few autographs. Billy Buffalo will be around, we’ve got some giveaways going for customers coming in, I think it will just be a fun day, for sure.”
10% of Saturday’s sales will be donated to The Bills Foundation in support of cardiac awareness.
While Delaware North won’t be involved with the store anymore, they still operate stadium concessions.
It’s no April Fools joke — the Bills Store is reopening this Saturday, April 1.
Customers coming to the store will find lots of new merchandise, and the first 500 of them will receive a special gift.
Jason Klein, the store’s manager, joined us on Wake Up! Friday morning to talk about it. You can find the store, which will reopen its doors at 10 a.m., next to Highmark Stadium.
More from Wake Up!
Evan Anstey is an Associated Press Award, JANY Award and Emmy-nominated digital producer who has been part of the News 4 team since 2015. See more of his work here and follow him on Twitter.
Patrick Ryan is an award-winning reporter who has been part of the News 4 team since 2020. See more of his work here and follow him on Twitter.
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